The Death of “Budget Travel”: A JetBlue Case Study
For over 20 years, JetBlue’s brand was built on a single, defiant promise: “You don’t have to be rich to fly like a human.” With the most legroom in coach, …
JetBlue Airways
For over 20 years, JetBlue’s brand was built on a single, defiant promise: “You don’t have to be rich to fly like a human.” With the most legroom in coach, …